This little "trademark" symbol? It's loaded with meaning. It consecrates a 30-year commitment. For us, "disruption" has never been just a buzzword or a passing trend. It's a way of seeing the world, a way of acting. We don't practice Disruption® in passing. We embody it, day after day.

Disruption® unleashes growth

Disruption® in action isn't about destruction - it's about creation. It's the antidote to small, incremental changes. From day one, the vocation of our Disruption® methodology has always been to transform brands, businesses and companies.

Disruption® extends to a larger scale, higher up, farther away

A Disruption® strategy can work on several levels. When it focuses on experience or execution, it creates difference and memorability. But it is when it gives rise to platforms that are both radical and enduring that it expresses its full transformative power. It inspires creation in all its forms, and becomes an engine for sustainable business success.

The inventor of Disruption®.

"Companies can no longer be satisfied with marginal progress and incremental innovation. To succeed over the long term, they need to develop breakthrough ideas, strategies and business models. Disruptions."

Jean-Marie Dru, TBWA Worldwide

Always one step ahead

Daring to Disrupt® requires both an understanding of the world's transformations and unfailing strategic rigor. To help our customers project their brands into the future, we combine economic and cultural intelligence with proprietary studies and tools, to give them a vision of what's to come. For us, data is only of interest if it helps us look forward - not in the rear-view mirror.

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