Our Work

McDonald's

McDonald's x Mr. Mrs.

McDonald's x Mr. Mrs.

By choosing the Monsieur Madame license, McDonald's is reaffirming its commitment to offering an experience for the whole family. Indeed, Monsieur Madame is the ultimate trans-generational license, full of nostalgia for parents and teenagers, but as iconic and modern as ever for children.

Petit Navire

Great wave of energy

Directed by Nathan Price and produced by Wilders, the films play on the anachronism between a troop of Vikings at the end of what seems like months of travel and their meals, which range from tuna pokebowls to a Caesar salad.

McDONALD'S

For real, it's McDonald's

Spotted in the content of Le Guide Ultime, Le Démotivateur or even posts by @LaRoutine and Emma @iammoana, the employees of Los Pollos Hermanos have aroused the curiosity of the French: what are they doing in France?

SCHWEPPES

Martian encounter

The brand unveils the continuation of the saga with two new episodes dedicated to the two new drinks Schweppes Agrumes and Schweppes Ginger Beer. 

ALDI

All the way!

We wanted to announce it calmly... But we might as well play it LOUD. ALDI France HAS RELEASED ITS NEW CAMPAAAAAAAAAAAAAAGNE!!!!

SCHWEPPES

Martian encounter

The brand unveils the continuation of the saga with two new episodes dedicated to the two new drinks Schweppes Agrumes and Schweppes Ginger Beer. 

ALDI

All the way!

We wanted to announce it calmly... But we might as well play it LOUD. ALDI France HAS RELEASED ITS NEW CAMPAAAAAAAAAAAAAAGNE!!!!

CETELEM

French Kiss

French Kiss

For Cetelem's new campaign, we've chosen to take a light-hearted approach to everyday issues, imagining a romantic evening... Well, almost...

AIR FRANCE

La Première

Air France unveils its new La Première experience with an exceptional visual campaign, an invitation to an extraordinary journey.

McDONALD'S

McDonald's moments

A French fry smell that throws dinner plans off course, half a burger that disappears after an innocent "Can I have a taste?", a life-saving break on the road with the kids, French fries that disappear on the way home...

SCHWEPPES

First step on Mars

Schweppes redefines the art of savoring with an ambitious film campaign that takes us to Mars. The film follows Ava, an astronaut who, on setting foot on Mars, chooses to stop and enjoy a Schweppes.

SCHWEPPES

First step on Mars

Schweppes redefines the art of savoring with an ambitious film campaign that takes us to Mars. The film follows Ava, an astronaut who, on setting foot on Mars, chooses to stop and enjoy a Schweppes.

AIR FRANCE

Holidays

Air France holidays, you deserve a good vacation. To promote this new offer throughout France, Air France is unveiling a unique advertising campaign created by Aura by Omnicom.

KRYS

La Rencontre

Discover the new Krys advertising film, the third opus in the Confidence saga, which plunges to the heart of the importance of self-confidence. Inspired by blockbusters, this epic film features...

AIR FRANCE

Take to the skies in style 

Air France reveals its new signature "S'envoler en toute élégance" in a film directed by Brian Beletic.

ALDI

Back To Discount

Back to discount: because the strength of discount is knowing how to stay discount! This is even truer for DUPES. And neither ALDI nor TBWA\Paris would disagree. By offering DUPES for a long time now...

McDONALD'S

Ronald McDonald Foundation

For 30 years, the Ronald McDonald Foundation has been caring for the families of hospitalized children. With its network of 10 Parents' Houses located less than 5 minutes from children's hospitals, and its Parenthèse at Arras Hospital, the Ronald McDonald Foundation is working to ensure that tomorrow no hospitalized child is deprived of his or her family.  

DIOR

I love DIOR

Dior has chosen a new muse to embody its iconic J'adore fragrance, created in 1999: Rihanna.

AIR FRANCE

New safety instructions

Air France unveils its new in-flight safety instructions film, a veritable concentrate of French culture, elegant, lively and full of movement.

McDONALD'S

McDo x Hot Ones

After seeing the epic reactions of many celebrities invited to the CANAL+ show Hot Ones... you wanted to take on the challenge too? Now you can, thanks to McDonald's.          

ALDI

Discount prices all year round

At the start of the new school year, as throughout the rest of the year, ALDI offers the best quality at discount prices. 

APPRENTIS D'AUTEUIL

Turning the last breath into a new breath

Making the last breath, a new breath, Apprentis d'Auteuil launch a moving campaign on legacy, celebrating life and inheritance.

ALDI

ALDI prices don't take you for tourists

In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

SCHWEPPES

Take Your Time

In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

WINAMAX

A win for every region

WINAMAX players have raked in over 4.6 billion euros? In the run-up to Euro 2024, we invite you to discover where these fabulous winnings have been made.

McDONALD'S

Crazy Spicy

To mark the launch of its new Crazy Spicy range, McDonald's France is revisiting its classics with products that are as gourmet as they are... spicy!

KIABI

More and more for families

Kiabi reaffirms its commitment to offering fashion, quality and style at low prices, while highlighting the season's key products.

KRYS

Style battle

Discover "La Bataille de Style" with Krys Where the iconic codes of cinema meet the timelessness of sunglasses

PULCO

Lemon here, Pulco there

Pulco takes you on a whirlwind of flavors, creating a new language that will make your mouth water! Without a doubt, "Lemon here, Pulco there" will become your new mantra!

McDONALD'S

McFarmer

McDonald's France has pulled out all the stops, calling on the Aardman studio (creators of Wallace and Gromit, among others) for an animated film featuring the rivalry between Farmer and Rancher.

POSCA

Street Art School

Discover STREET ART SCHOOL, the first platform dedicated to urban art for all!

McDONALD'S

More than a job, a team

One team, one passion: the new McDonald's France employer brand platform is launched! Join us on the pitch and discover our campaign that links everyday life at McDonald's to the world of sport. More than a job, it's a team!

FRENCH CHOCOLATE

Chocolat des Françaises

To mark International Women's Rights Day on March 8, 2024, Le Chocolat des Français has chosen to create "Le Chocolat des Françaises", a unique collection of four bars highlighting unjustly forgotten pioneering women.

McDONALD'S

Home delivery

You can't control your craving for McDonald's. There's nothing more frustrating than not being able to eat one when you're craving it. The solution? Home delivery via the M+ app.

ALDI

Goldilocks

In our new campaign, still set in the land of tales and legends, who better than Goldilocks to embody this obsession with tasting?

McDONALD'S

Best Burger

we take you on a wild chase, inspired by epic movie scenes to show just how irresistible burgers can be!

SCHWEPPES

Take Your Time

Schweppes unveils "Take Your Time", a European campaign celebrating timeless moments.

CETELEM

You'll be really relaxed

With Cetelem, you'll be really relaxed when it comes to financing your new vehicle.

WWF

Umbrella species

Dive into the captivating world of "Umbrella Species" with WWF France! Each protected species becomes the guardian of a unique ecosystem.

ALDI

Christmas before Christmas

Once upon a time...Christmas before Christmas! What if Santa Claus decided to visit ALDI France to enjoy Christmas Eve too?

McDONALD'S

Xmas Socks

Xmas Socks 2023 are here! Designed in collaboration with ZAKKA, they're the perfect combo of tradition and fun for a stylish Christmas right down to your feet!

ALDI

Snow White

A snow white who knows "very well where to find quality products to feed 7 little mouths at low prices".

ALDI

Competitors' unavailability

ALDI France launches a highly geolocalized poster campaign near stores undergoing renovation

AIR FRANCE

90 years of elegance

Discover the fascinating details of the emblematic dresses designed by Xavier Ronze. Each dress tells a story, from technology to gastronomy.

CETELEM

Your daily routine has a bright future ahead of it

After more than 10 years of a saga that has made the Cetelem brand inimitable, we are happy to write a new chapter with a new communications territory.

ALDI

Little Red Riding Hood

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Little Red Riding Hood.

FRENCH CHOCOLATE

Too good to open

Le Chocolat des Français launches "Trop beau pour être ouvert", a humorous campaign by TBWA\Paris.

ALDI

The ogre

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as the Ogre.

ALDI

Sleeping Beauty

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Sleeping Beauty

McDONALD'S

Grand Chicago Classic

To herald the return of this legendary burger, whose inspiration lies in its name, the TBWA campaign takes us back to the America that inspired the recipe.

McDONALD'S

Happy Meal Birthdays

This campaign is based on a simple observation: it's better not to take any risks, and to rely on a sure thing: McDonald's birthdays!

CERHOM

Dickpic Diagnostic

Testicular cancer is the most common cancer among men aged 15-25. Yet they don't have the reflex to show their intimacy to a doctor, whereas they are less shy when it comes to sending photos of their attributes on the Internet.

McDONALD'S

Vegetable fries

An explosion of flavors and colors that runs through the entire print and film campaign developed by TBWA Paris.

ALDI

Cinderella

The new brand film designed by TBWA\Paris projects ALDI into the richly evocative world of tales and legends that are part of our shared culture.

KRYS

Confidence suits you so well

The self-confidence that Krys wishes to bring to all its customers, supported by its new brand signature: "Confidence suits you so well."

HANDSAWAY

Decoding women

To all those who think women are too complicated to understand...

McDONALD'S

The doors

The brand represents 3 of its famous products (Big Mac, French Fries & Sundae), completely integrated into the entrance doors of different types of buildings. The idea is to show that McDonald's really does deliver... right to your door!

PANTONE

Colors of Love

The start of soccer's biggest competition is approaching, and LGBT rights in some countries are taking a step backwards. Because we should always be able to wear our colors high, Stop Homophobie and Pantone present #ColorsofLove

WINAMAX

La Pelote

In a city seemingly populated only by cat people, a bright red ball of wool shatters the cat people's peace of mind, and they instantly set off in pursuit.

LA MARTINIQUAISE

100 years Cutty Sark

100 years after its birth, the brand continues to represent the heritage and inimitable authenticity of Scotch whisky.

McDONALD'S

X-Mas Socks

With an even more magical fourth edition, McDonald's and TBWA\Paris launch the new 2022 Christmas socks collection.

McDONALD'S

Space

Is a Big Mac with a different ingredient from the Original Big Mac really a Big Mac?

McDONALD'S

To each his own

McDonald's services are with us everywhere, all the time. It's like that little tune you heard this morning that sticks in your head.

McDONALD'S

The ritual

The 280 and the French, a story that's been going on for over 20 years and is set to continue.

BURNS AND SMILES

The eye

The monster isn't necessarily who you think it is.

ENTOURAGE

Will, the first homeless person in the metaverse

Will, the first homeless person in the metaverse, alerts us to the isolation of the most precarious in real life.

FRANCE PARKINSON

Everyday life with Parkinson's disease

France Parkinson and its agency TBWA\Paris wanted to raise public awareness of "the most unknown of known diseases".

FRANCE TERRE D'ASILE

505 migrants

505: The 1st toll-free number that uses the universal language of Emojis to help homeless migrants

ALLIANCE AGAINST TOBACCO

Behind the package

To give you another reason to stop smoking, or never start, ACT-Alliance contre le tabac has decided to expose what's really behind the 3 billion packs of cigarettes smoked in France every year.

McDONALD'S

Royal range

Give your victories a Royal taste with McDonald's and TBWA\Paris

FRENCH CHOCOLATE

French Chocolate spices up Valentine's Day

With its ginger chocolate and ambiguous visuals, Chocolat des Français aims to spice up Valentine's Day for couples who no longer celebrate it.

TAO GUIDES

Hate to Protect

When negative reviews protect nature and tourism

HANDSAWAY

Fearless night

Who hasn't been afraid to go home alone, at night, and so deserted public space, denied their right to move freely in it?

WINAMAX

Anything for the darling

Winamax celebrates the ladies

McDONALD'S

When reading is an adventure to be shared

Sharing a story is sharing an adventure

DAGOMA

Toy Rescue

To make toys repairable, Dagoma, the European leader in 3D printing, launches Toy Rescue operation

McDONALD'S

Grand-Père & Friends

Two new films, two new McDonald's stories!

BURNS & SMILES

Bringing smiles back to burn victims

TBWA Paris and \ELSE tell the story of one of these fire victims, who we follow for a very special evening.