Our Work

McDonald's
McDonald's x Mr. Mrs.
McDonald's x Mr. Mrs.
By choosing the Monsieur Madame license, McDonald's is reaffirming its commitment to offering an experience for the whole family. Indeed, Monsieur Madame is the ultimate trans-generational license, full of nostalgia for parents and teenagers, but as iconic and modern as ever for children.

Petit Navire
Great wave of energy
Directed by Nathan Price and produced by Wilders, the films play on the anachronism between a troop of Vikings at the end of what seems like months of travel and their meals, which range from tuna pokebowls to a Caesar salad.

McDONALD'S
For real, it's McDonald's
Spotted in the content of Le Guide Ultime, Le Démotivateur or even posts by @LaRoutine and Emma @iammoana, the employees of Los Pollos Hermanos have aroused the curiosity of the French: what are they doing in France?

SCHWEPPES
Martian encounter
The brand unveils the continuation of the saga with two new episodes dedicated to the two new drinks Schweppes Agrumes and Schweppes Ginger Beer.

ALDI
All the way!
We wanted to announce it calmly... But we might as well play it LOUD. ALDI France HAS RELEASED ITS NEW CAMPAAAAAAAAAAAAAAGNE!!!!

SCHWEPPES
Martian encounter
The brand unveils the continuation of the saga with two new episodes dedicated to the two new drinks Schweppes Agrumes and Schweppes Ginger Beer.

ALDI
All the way!
We wanted to announce it calmly... But we might as well play it LOUD. ALDI France HAS RELEASED ITS NEW CAMPAAAAAAAAAAAAAAGNE!!!!

CETELEM
French Kiss
French Kiss
For Cetelem's new campaign, we've chosen to take a light-hearted approach to everyday issues, imagining a romantic evening... Well, almost...

AIR FRANCE
La Première
Air France unveils its new La Première experience with an exceptional visual campaign, an invitation to an extraordinary journey.

McDONALD'S
McDonald's moments
A French fry smell that throws dinner plans off course, half a burger that disappears after an innocent "Can I have a taste?", a life-saving break on the road with the kids, French fries that disappear on the way home...

SCHWEPPES
First step on Mars
Schweppes redefines the art of savoring with an ambitious film campaign that takes us to Mars. The film follows Ava, an astronaut who, on setting foot on Mars, chooses to stop and enjoy a Schweppes.

SCHWEPPES
First step on Mars
Schweppes redefines the art of savoring with an ambitious film campaign that takes us to Mars. The film follows Ava, an astronaut who, on setting foot on Mars, chooses to stop and enjoy a Schweppes.

AIR FRANCE
Holidays
Air France holidays, you deserve a good vacation. To promote this new offer throughout France, Air France is unveiling a unique advertising campaign created by Aura by Omnicom.

KRYS
La Rencontre
Discover the new Krys advertising film, the third opus in the Confidence saga, which plunges to the heart of the importance of self-confidence. Inspired by blockbusters, this epic film features...

AIR FRANCE
Take to the skies in style
Air France reveals its new signature "S'envoler en toute élégance" in a film directed by Brian Beletic.

ALDI
Back To Discount
Back to discount: because the strength of discount is knowing how to stay discount! This is even truer for DUPES. And neither ALDI nor TBWA\Paris would disagree. By offering DUPES for a long time now...

McDONALD'S
Ronald McDonald Foundation
For 30 years, the Ronald McDonald Foundation has been caring for the families of hospitalized children. With its network of 10 Parents' Houses located less than 5 minutes from children's hospitals, and its Parenthèse at Arras Hospital, the Ronald McDonald Foundation is working to ensure that tomorrow no hospitalized child is deprived of his or her family.

DIOR
I love DIOR
Dior has chosen a new muse to embody its iconic J'adore fragrance, created in 1999: Rihanna.

AIR FRANCE
New safety instructions
Air France unveils its new in-flight safety instructions film, a veritable concentrate of French culture, elegant, lively and full of movement.

McDONALD'S
McDo x Hot Ones
After seeing the epic reactions of many celebrities invited to the CANAL+ show Hot Ones... you wanted to take on the challenge too? Now you can, thanks to McDonald's.

ALDI
Discount prices all year round
At the start of the new school year, as throughout the rest of the year, ALDI offers the best quality at discount prices.

APPRENTIS D'AUTEUIL
Turning the last breath into a new breath
Making the last breath, a new breath, Apprentis d'Auteuil launch a moving campaign on legacy, celebrating life and inheritance.

ALDI
ALDI prices don't take you for tourists
In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

SCHWEPPES
Take Your Time
In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

WINAMAX
A win for every region
WINAMAX players have raked in over 4.6 billion euros? In the run-up to Euro 2024, we invite you to discover where these fabulous winnings have been made.

McDONALD'S
Crazy Spicy
To mark the launch of its new Crazy Spicy range, McDonald's France is revisiting its classics with products that are as gourmet as they are... spicy!

KIABI
More and more for families
Kiabi reaffirms its commitment to offering fashion, quality and style at low prices, while highlighting the season's key products.

KRYS
Style battle
Discover "La Bataille de Style" with Krys Where the iconic codes of cinema meet the timelessness of sunglasses

PULCO
Lemon here, Pulco there
Pulco takes you on a whirlwind of flavors, creating a new language that will make your mouth water! Without a doubt, "Lemon here, Pulco there" will become your new mantra!

McDONALD'S
McFarmer
McDonald's France has pulled out all the stops, calling on the Aardman studio (creators of Wallace and Gromit, among others) for an animated film featuring the rivalry between Farmer and Rancher.

POSCA
Street Art School
Discover STREET ART SCHOOL, the first platform dedicated to urban art for all!

McDONALD'S
More than a job, a team
One team, one passion: the new McDonald's France employer brand platform is launched! Join us on the pitch and discover our campaign that links everyday life at McDonald's to the world of sport. More than a job, it's a team!

FRENCH CHOCOLATE
Chocolat des Françaises
To mark International Women's Rights Day on March 8, 2024, Le Chocolat des Français has chosen to create "Le Chocolat des Françaises", a unique collection of four bars highlighting unjustly forgotten pioneering women.

McDONALD'S
Home delivery
You can't control your craving for McDonald's. There's nothing more frustrating than not being able to eat one when you're craving it. The solution? Home delivery via the M+ app.

ALDI
Goldilocks
In our new campaign, still set in the land of tales and legends, who better than Goldilocks to embody this obsession with tasting?

McDONALD'S
Best Burger
we take you on a wild chase, inspired by epic movie scenes to show just how irresistible burgers can be!

SCHWEPPES
Take Your Time
Schweppes unveils "Take Your Time", a European campaign celebrating timeless moments.

CETELEM
You'll be really relaxed
With Cetelem, you'll be really relaxed when it comes to financing your new vehicle.

WWF
Umbrella species
Dive into the captivating world of "Umbrella Species" with WWF France! Each protected species becomes the guardian of a unique ecosystem.

ALDI
Christmas before Christmas
Once upon a time...Christmas before Christmas! What if Santa Claus decided to visit ALDI France to enjoy Christmas Eve too?

McDONALD'S
Xmas Socks
Xmas Socks 2023 are here! Designed in collaboration with ZAKKA, they're the perfect combo of tradition and fun for a stylish Christmas right down to your feet!

ALDI
Snow White
A snow white who knows "very well where to find quality products to feed 7 little mouths at low prices".

ALDI
Competitors' unavailability
ALDI France launches a highly geolocalized poster campaign near stores undergoing renovation

AIR FRANCE
90 years of elegance
Discover the fascinating details of the emblematic dresses designed by Xavier Ronze. Each dress tells a story, from technology to gastronomy.

CETELEM
Your daily routine has a bright future ahead of it
After more than 10 years of a saga that has made the Cetelem brand inimitable, we are happy to write a new chapter with a new communications territory.

ALDI
Little Red Riding Hood
ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Little Red Riding Hood.

FRENCH CHOCOLATE
Too good to open
Le Chocolat des Français launches "Trop beau pour être ouvert", a humorous campaign by TBWA\Paris.

ALDI
The ogre
ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as the Ogre.

ALDI
Sleeping Beauty
ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Sleeping Beauty

McDONALD'S
Grand Chicago Classic
To herald the return of this legendary burger, whose inspiration lies in its name, the TBWA campaign takes us back to the America that inspired the recipe.

McDONALD'S
Happy Meal Birthdays
This campaign is based on a simple observation: it's better not to take any risks, and to rely on a sure thing: McDonald's birthdays!

CERHOM
Dickpic Diagnostic
Testicular cancer is the most common cancer among men aged 15-25. Yet they don't have the reflex to show their intimacy to a doctor, whereas they are less shy when it comes to sending photos of their attributes on the Internet.

McDONALD'S
Vegetable fries
An explosion of flavors and colors that runs through the entire print and film campaign developed by TBWA Paris.

ALDI
Cinderella
The new brand film designed by TBWA\Paris projects ALDI into the richly evocative world of tales and legends that are part of our shared culture.

KRYS
Confidence suits you so well
The self-confidence that Krys wishes to bring to all its customers, supported by its new brand signature: "Confidence suits you so well."


McDONALD'S
The doors
The brand represents 3 of its famous products (Big Mac, French Fries & Sundae), completely integrated into the entrance doors of different types of buildings. The idea is to show that McDonald's really does deliver... right to your door!

PANTONE
Colors of Love
The start of soccer's biggest competition is approaching, and LGBT rights in some countries are taking a step backwards. Because we should always be able to wear our colors high, Stop Homophobie and Pantone present #ColorsofLove

WINAMAX
La Pelote
In a city seemingly populated only by cat people, a bright red ball of wool shatters the cat people's peace of mind, and they instantly set off in pursuit.

LA MARTINIQUAISE
100 years Cutty Sark
100 years after its birth, the brand continues to represent the heritage and inimitable authenticity of Scotch whisky.

McDONALD'S
X-Mas Socks
With an even more magical fourth edition, McDonald's and TBWA\Paris launch the new 2022 Christmas socks collection.


McDONALD'S
To each his own
McDonald's services are with us everywhere, all the time. It's like that little tune you heard this morning that sticks in your head.

McDONALD'S
The ritual
The 280 and the French, a story that's been going on for over 20 years and is set to continue.


ENTOURAGE
Will, the first homeless person in the metaverse
Will, the first homeless person in the metaverse, alerts us to the isolation of the most precarious in real life.

FRANCE PARKINSON
Everyday life with Parkinson's disease
France Parkinson and its agency TBWA\Paris wanted to raise public awareness of "the most unknown of known diseases".

FRANCE TERRE D'ASILE
505 migrants
505: The 1st toll-free number that uses the universal language of Emojis to help homeless migrants

ALLIANCE AGAINST TOBACCO
Behind the package
To give you another reason to stop smoking, or never start, ACT-Alliance contre le tabac has decided to expose what's really behind the 3 billion packs of cigarettes smoked in France every year.


FRENCH CHOCOLATE
French Chocolate spices up Valentine's Day
With its ginger chocolate and ambiguous visuals, Chocolat des Français aims to spice up Valentine's Day for couples who no longer celebrate it.


HANDSAWAY
Fearless night
Who hasn't been afraid to go home alone, at night, and so deserted public space, denied their right to move freely in it?



DAGOMA
Toy Rescue
To make toys repairable, Dagoma, the European leader in 3D printing, launches Toy Rescue operation


BURNS & SMILES
Bringing smiles back to burn victims
TBWA Paris and \ELSE tell the story of one of these fire victims, who we follow for a very special evening.