Our Work

Air France holidays, you deserve a good vacation. To promote this new offer throughout France, Air France is unveiling a unique advertising campaign created by Aura by Omnicom.

Discover the new Krys advertising film, the third opus in the Confidence saga, which plunges to the heart of the importance of self-confidence. Inspired by blockbusters, this epic film features...

Air France reveals its new signature "S'envoler en toute élégance" in a film directed by Brian Beletic.

Back to discount: because the strength of discount is knowing how to stay discount! This is even truer for DUPES. And neither ALDI nor TBWA\Paris would disagree. By offering DUPES for a long time now...

For 30 years, the Ronald McDonald Foundation has been caring for the families of hospitalized children. With its network of 10 Parents' Houses located less than 5 minutes from children's hospitals, and its Parenthèse at Arras Hospital, the Ronald McDonald Foundation is working to ensure that tomorrow no hospitalized child is deprived of his or her family.  

Dior has chosen a new muse to embody its iconic J'adore fragrance, created in 1999: Rihanna.

Air France unveils its new in-flight safety instructions film, a veritable concentrate of French culture, elegant, lively and full of movement.

After seeing the epic reactions of many celebrities invited to the CANAL+ show Hot Ones... you wanted to take on the challenge too? Now you can, thanks to McDonald's.          

At the start of the new school year, as throughout the rest of the year, ALDI offers the best quality at discount prices. 

Making the last breath, a new breath, Apprentis d'Auteuil launch a moving campaign on legacy, celebrating life and inheritance.

In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

In a world of constant haste, Schweppes invites you to slow down and appreciate the moments that count.

WINAMAX players have raked in over 4.6 billion euros? In the run-up to Euro 2024, we invite you to discover where these fabulous winnings have been made.

To mark the launch of its new Crazy Spicy range, McDonald's France is revisiting its classics with products that are as gourmet as they are... spicy!

Kiabi reaffirms its commitment to offering fashion, quality and style at low prices, while highlighting the season's key products.

Discover "La Bataille de Style" with Krys Where the iconic codes of cinema meet the timelessness of sunglasses

Pulco takes you on a whirlwind of flavors, creating a new language that will make your mouth water! Without a doubt, "Lemon here, Pulco there" will become your new mantra!

McDonald's France has pulled out all the stops, calling on the Aardman studio (creators of Wallace and Gromit, among others) for an animated film featuring the rivalry between Farmer and Rancher.

Discover STREET ART SCHOOL, the first platform dedicated to urban art for all!

One team, one passion: the new McDonald's France employer brand platform is launched! Join us on the pitch and discover our campaign that links everyday life at McDonald's to the world of sport. More than a job, it's a team!

To mark International Women's Rights Day on March 8, 2024, Le Chocolat des Français has chosen to create "Le Chocolat des Françaises", a unique collection of four bars highlighting unjustly forgotten pioneering women.

You can't control your craving for McDonald's. There's nothing more frustrating than not being able to eat one when you're craving it. The solution? Home delivery via the M+ app.

In our new campaign, still set in the land of tales and legends, who better than Goldilocks to embody this obsession with tasting?

we take you on a wild chase, inspired by epic movie scenes to show just how irresistible burgers can be!

Schweppes unveils "Take Your Time", a European campaign celebrating timeless moments.

With Cetelem, you'll be really relaxed when it comes to financing your new vehicle.

Dive into the captivating world of "Umbrella Species" with WWF France! Each protected species becomes the guardian of a unique ecosystem.

Once upon a time...Christmas before Christmas! What if Santa Claus decided to visit ALDI France to enjoy Christmas Eve too?

Xmas Socks 2023 are here! Designed in collaboration with ZAKKA, they're the perfect combo of tradition and fun for a stylish Christmas right down to your feet!

A snow white who knows "very well where to find quality products to feed 7 little mouths at low prices".

ALDI France launches a highly geolocalized poster campaign near stores undergoing renovation

Discover the fascinating details of the emblematic dresses designed by Xavier Ronze. Each dress tells a story, from technology to gastronomy.

After more than 10 years of a saga that has made the Cetelem brand inimitable, we are happy to write a new chapter with a new communications territory.

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Little Red Riding Hood.

Le Chocolat des Français launches "Trop beau pour être ouvert", a humorous campaign by TBWA\Paris.

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as the Ogre.

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as Sleeping Beauty

To herald the return of this legendary burger, whose inspiration lies in its name, the TBWA campaign takes us back to the America that inspired the recipe.

This campaign is based on a simple observation: it's better not to take any risks, and to rely on a sure thing: McDonald's birthdays!

Testicular cancer is the most common cancer among men aged 15-25. Yet they don't have the reflex to show their intimacy to a doctor, whereas they are less shy when it comes to sending photos of their attributes on the Internet.

An explosion of flavors and colors that runs through the entire print and film campaign developed by TBWA Paris.

The new brand film designed by TBWA\Paris projects ALDI into the richly evocative world of tales and legends that are part of our shared culture.

The self-confidence that Krys wishes to bring to all its customers, supported by its new brand signature: "Confidence suits you so well."

To all those who think women are too complicated to understand...

The brand represents 3 of its famous products (Big Mac, French Fries & Sundae), completely integrated into the entrance doors of different types of buildings. The idea is to show that McDonald's really does deliver... right to your door!

The start of soccer's biggest competition is approaching, and LGBT rights in some countries are taking a step backwards. Because we should always be able to wear our colors high, Stop Homophobie and Pantone present #ColorsofLove

In a city seemingly populated only by cat people, a bright red ball of wool shatters the cat people's peace of mind, and they instantly set off in pursuit.

100 years after its birth, the brand continues to represent the heritage and inimitable authenticity of Scotch whisky.

With an even more magical fourth edition, McDonald's and TBWA\Paris launch the new 2022 Christmas socks collection.

Is a Big Mac with a different ingredient from the Original Big Mac really a Big Mac?

McDonald's services are with us everywhere, all the time. It's like that little tune you heard this morning that sticks in your head.

The 280 and the French, a story that's been going on for over 20 years and is set to continue.

The monster isn't necessarily who you think it is.

Will, the first homeless person in the metaverse, alerts us to the isolation of the most precarious in real life.

France Parkinson and its agency TBWA\Paris wanted to raise public awareness of "the most unknown of known diseases".

505: The 1st toll-free number that uses the universal language of Emojis to help homeless migrants

To give you another reason to stop smoking, or never start, ACT-Alliance contre le tabac has decided to expose what's really behind the 3 billion packs of cigarettes smoked in France every year.

Give your victories a Royal taste with McDonald's and TBWA\Paris

With its ginger chocolate and ambiguous visuals, Chocolat des Français aims to spice up Valentine's Day for couples who no longer celebrate it.

When negative reviews protect nature and tourism

Who hasn't been afraid to go home alone, at night, and so deserted public space, denied their right to move freely in it?

Winamax celebrates the ladies

Sharing a story is sharing an adventure

To make toys repairable, Dagoma, the European leader in 3D printing, launches Toy Rescue operation

Two new films, two new McDonald's stories!

TBWA Paris and \ELSE tell the story of one of these fire victims, who we follow for a very special evening.