Hate to Protect

Every year, more and more tourists visit the world. 25 million travellers in 1950, compared with 1.5 billion in 2023, according to the World Tourism Organization. That's 60 more than 70 years ago.

This growing influx will have terrible consequences for hundreds of places hitherto untouched by human presence: ecosystems will be disrupted, species threatened, natural sanctuaries destroyed.

For all these reasons, Les Guides Tao, the first travel guides committed to sustainable tourism, have decided to take action by launching the "Hate To Protect" operation.

The aim is simple: to preserve fragile natural sites from tourism by making them undesirable.

When it comes to choosing a destination, most travelers rely on Internet reviews. To discourage tourists from visiting these places, we troll their online reputation by posting negative comments on the most popular review sites.