McDonald's x Mr. Mrs.
McDonald's
Mme Courage, Mr à l'envers, Mme Bonheur: Come as you are.
By choosing the Monsieur Madame license, McDonald's is reaffirming its commitment to offering an experience for the whole family. Indeed, Monsieur Madame is the transgenerational license par excellence, full of nostalgia for parents and teenagers, but as iconic and modern as ever for children.
But of course, this license also reaffirms "Come as you are". At McDonald's, all personalities can come together over a meal, and each can find their place.
An original menu to share with the whole family.
From June 3, young and old alike will be able to (re)discover Monsieur Madame in the Happy Meal with 8 cuddly toys to collect, as well as in a new Best-Of menu with the new Croque McDo Madame and a mug in the license's colors (all in a collector's box). You'll also find your favorite characters in the loyalty program, with exclusive beach towels to collect.
A campaign thought up in 2 cartoons.
This campaign is a veritable ode to the Monsieur Madame™ license, whose graphic codes and tone it takes up. A campaign that resonates with each and every one of us, as it brings together the iconic Monsieur Madame™ characters, and their uniqueness in the only place where everyone can come as they are: a McDonald's restaurant.
To promote this collaboration, an extensive TV, FLIGHT, print and digital campaign has been deployed in a style faithful to the simple, colorful and expressive original drawings.
On TV and FLIGHT, two films will be broadcast: one dedicated to the McDo™ Madame Croque and collectible mugs; the second aimed at highlighting the specially developed plush toys in the Happy Meal™.
