GREAT WAVE OF ENERGY

Petit Navire: A great wave of novelty, a great wave of energy.

With TBWA\, Petit Navire reveals the natural protein and vitamin content of its products. In May 2025, the company will be back in the spotlight with a new communications platform, supported by a new tagline:


"Petit Navire. Great wave of energy".


To achieve this, the company dares to take a step to the side in an original execution that puts energy at the heart of advertising creation, without losing the brand's historical universe: the sea. In fact, it's the Vikings who will make us want to set off to board our day, just as they set off to board their latest conquest.

Directed by Nathan Price and produced by Wilders, the films play on the anachronism between a troop of Vikings at the end of what seems like months of travel, and their meals ranging from tuna pokebowls to a Caesar salad.