I love

Dior has chosen a new muse to embody its iconic J'adore fragrance, created in 1999: Rihanna. Under the lens of photographer Steven Klein, the interplanetary pop star metamorphoses into a contemporary queen in a campaign shot in the heart of Versailles.

This choice marks a turning point for Dior, which after more than 20 years of collaboration with Charlize Theron, is associating itself with a figure symbolizing modernity and diversity. The meeting of Rihanna's universe and that of J'adore augurs well for future campaigns.

Since September 1, the French luxury house has unveiled its 1st opus signed TBWA\Paris, featuring the Barbadian singer more sublime than ever.