Have faith in the process

Jack Daniel's marks a turning point in the French market withthe launch ofits new brand campaign, designed to showcase its entire range (Tennessee Whiskey, Single Barrel, Honey, Apple, etc.) with a unified approach:Trust The Process.

Conceived by the Mogul agency (TBWA Group) and rolled out by Spark Foundry (Publicis Media), this campaign reflects Jack Daniel’s new creative strategy in France. It draws on the unique codes of this whiskey legend to proudly reaffirm what has set it apart for over 150 years: its iconic silhouette, its charcoal filtration process, which guarantees an inimitable taste, and its black-and-white graphic universe, the true visual signature of this emblematic brand.

The campaign will be rolled out nationally on billboards, as well as across digital and social media platforms.