Air France La Première

Air France unveils its new La Première experience with an exceptional visual campaign, an invitation to an extraordinary journey.

At the heart of the campaign is a film directed by Killian Lassablière, which captures the essence of La Première: a private, refined experience, where every detail is designed for excellence.
The film, shot between Paris and Charles de Gaulle airport, plays with light, angles and transitions to gradually reveal the world of La Première. The actress, whose face only appears on board the aircraft, symbolizes the confidentiality and exclusivity of this experience.

This campaign, deployed in France and abroad, is a continuation of the brand platform "Fly in style". It bears witness to Air France's determination to continue raising the standards of travel.