Vegetable fries

McDonald's France innovates with the launch of French vegetable fries, featuring beets, parsnips and carrots. An explosion of flavors and colors is featured throughout the print and film campaign developed by TBWA Paris under the concept:

"Changeons de couleurs

A print campaign with a metal concept, changing the colors of intergenerational icons and mythical uniforms that everyone knows: Chaplin, Zorro, an English guard, a vampire.