Once upon a time, today's discount
ALDI
The new brand film designed by TBWA\Paris projects ALDI into the richly evocative world of fairy tales and legends that are part of our shared culture. The film is based on the timeless story of Cinderella, reinterpreting and reinventing it to reflect today's lives of simplicity, pragmatism and common sense. It's the image of what Discount, of which ALDI is the inventor, is all about!
