Turning the last breath into a new breath

How can we engage and mobilize senior citizens on a subject as sensitive as bequests?

The campaign metaphorically illustrates how each end of life carries within it the seeds of a new beginning, helping to restore confidence and hope to young people weakened by life.

This campaign is based on the idea that the last breath transmits new life to those who need it. This new breath is the legacy of those who came before us.