ALDI prices don't take you for tourists
ALDI
ALDI prices don't take you for tourists.
This summer, ALDI is back in the spotlight, reminding us that it is continuing to offer discount prices throughout the summer, even though some retailers are raising prices as the temperature rises and the vacation season approaches...
TBWA/ and MOGUL (digital agency of the TBWA/ group) have created a new communication campaign for ALDI during the summer around the idea "ALDI prices don't take you for tourists".
On the street, TBWA/ designed a series of summery posters featuring price/product duos to express, with humor and lightness, the permanence of the brand's discount price promise versus other commercial practices.
On social networks, Mogul invents a surrealistic Taxe Touriste behind which a real-fake ice cream vendor hides to justify his price increases and thus "prank" his customers in video content broadcast on all social platforms.
