Ronald McDonald Foundation
McDONALD'S
TBWA PARIS CREATES A POETIC AND MOVING CAMPAIGN FOR THE RONALD McDONALD FOUNDATION'S 30th ANNIVERSARY.
For 30 years, the Ronald McDonald Foundation has been caring for the families of hospitalized children. With its network of 10 Parents' Houses located less than 5 minutes from children's hospitals, and its Parenthèse at Arras Hospital, the Ronald McDonald Foundation is working to ensure that tomorrow no hospitalized child is deprived of his or her family.
This year, the Ronald McDonald Foundation celebrates its 30th anniversary. An exceptional year, which will be marked by two speeches.
The first campaign is dedicated to the Foundation's 30th anniversary, with a 360° communications campaign designed to raise awareness of the Foundation's missions. Launched on October 28 in TV, print and digital, the campaign is built around a meaningful tagline: "Having your family close by makes you stronger."
The TBWA Paris animated film "Tout Proche" tells the moving story of Léo's journey from his home to his hospital room. The film was directed by Juan Pablo Machado, the Colombian director best known for creating the iconic Lofi Girl character. His Japanese style conveys the harsh reality of hospitalized children with gentleness and poetry.
