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FRENCH CHOCOLATE

Le Chocolat des Français launches "Trop beau pour être ouvert", a humorous campaign from TBWA\Paris. It features customers who would rather keep the beautiful chocolate bars as works of art than eat them. The campaign, illustrated by Ionomycin, Sylvain Escallon and Tim McDonagh.

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The ogre

ALDI has launched a new, modern communication campaign inspired by fairy tales and legends to reaffirm its discounter DNA. The campaign highlights the quality of its products with characters such as the Ogre.

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