Behind the package

While prevention messages against the dangers of smoking are well known among young people, few are aware that 1.3 million children work in the tobacco industry, absorbing the equivalent of 50 cigarettes a day through their skin.

To give people a new reason to stop smoking, or never start, ACT-Alliance contre le tabac has decided to expose what's really behind the 3 billion packs of cigarettes smoked in France every year with a Snapchat Lens, signed TBWA\Paris.