McDO MOMENTS

McDonald's moments are back!

The smell of fries that throws dinner plans off course, half a burger that disappears after an innocent "Can I have a taste?", a life-saving break on the road with the kids, fries that disappear on the way home... So many McDonald's moments that are part of French people's lives and rituals.


The campaign (TV, digital and point-of-sale) showcases these simple, accessible everyday pleasures that we've all (inevitably) already experienced.

Supported by the brand platform "Les Moments McDo sont de retour", and by the "come as you are" philosophy, this advertising saga directed by Antoine de Bary illustrates with humor and realism five everyday scenes that highlight consumers' complicity with the brand. Funny, unfiltered moments, sometimes spicy but so true.


By playing on shared realities, these five comedies are in line with McDonald's campaigns, where insight and proximity are at the heart of the narrative.

Because at McDonald's, it's not just about meals, it's also about memories. And today, they're back.