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Krys unveils its new advertising film, thethird opus in the Confidence saga

Krys, leader in optics and hearing, launches its new advertising film.

This third opus in the saga sheds new light on the importance of self-confidence. In this campaign, Krys and TBWA continue to demonstrate boldness and creativity with a film inspired by cinematic blockbusters.

By drawing inspiration from the world of action films, Krys offers an immersive visual experience and a real moment of entertainment. The film, undoubtedly the most epic of the saga, features two women climbing a mountain in extreme conditions. The spectacular setting, palpable tension and omnipresent danger keep viewers on the edge of their seats throughout the climb. With its story and special effects, this new film promises to captivate and move.

The metaphor of the climb: the vertigo of the encounter
This third film introduces a striking metaphor, offering a transition to a second part that is much more touching and intimate. The introduction of his girlfriend to her parents is illustrated by the ascent of an ice mountain. Like this perilous ascent, this pivotal stage in a couple's life requires a great deal of self-confidence and courage.

Self-confidence, at the heart of Krys' DNA
With this new campaign, Krys reaffirms its commitment to offering not only high-quality products, but also essential support for remaining confident in the face of everyday challenges. The film shows how Krys accompanies its customers throughout their lives, enabling them to see and be seen at their best.