The eye

For a burn victim, being in a public place very often means being observed, stared at, even stared at. Their appearance attracts stares that all too often make them feel almost like a "fairground animal" overwhelmed by all those eyes. And yet...

The monster is not necessarily who you think it is.

What if the monsters were precisely those who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation?

Through a poster campaign rolled out across France in mid-April, and also relayed on social networks, the Burns & Smiles association and TBWA\Paris aim to denounce, or at least make people think about, the gaze that burn victims have to face as soon as they are in society.