Happy Meal Birthdays

McDonald's birthday parties have become a must for young and old alike. Parents have often celebrated birthdays at McDonald's as children. 
So it was time for McDonald's and TBWA to highlight this iconic experience for families. 
 
We all have fetish objects at home: that vase your grandmother bequeathed you, that wonderful chest of drawers you found at a flea market, that brand-new sofa you're still paying off... 
Would all those things you hold dear stand up to your little one's birthday party? This campaign is based on a simple observation: it's better not to take the McDonald's birthday parties! At McDonald's, kids can have fun, make noise and enjoy themselves, while parents enjoy peace of mind!