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Bringing smiles back to burn victims

Bringing smiles back to burn victims

BURNS & SMILES

Created at the instigation of Laurent Gaudens, a burn victim himself since the age of 4, the Burns and Smiles association aims to improve the daily lives of burn victims through a powerful community of mutual aid on the Internet.


TBWA Paris and \ELSE tell the story of one of these fire victims, who is followed on a very special evening, to raise public awareness and help burn victims come out of the shadows. The film - directed by Nicolas Galoux - shows us just how much the gaze of others and self-acceptance are two essential keys to breaking the isolation of burn victims and putting a smile back on their faces, much more than just once a year.


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Bear with me

At the heart of the campaign is the live-action film “Bear with Me,” produced in collaboration with Quad and Illogic Studios. It follows a bear who’ll stop at nothing to put a smile back on a rabbit’s face. A stroll through town, little gestures of kindness… and one essential stop: McDonald’s.

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