Bear with me

McDonald’s France and TBWA\Paris Celebrate What Really Matters: Family Moments.

In an increasingly fragmented daily life, where finding time to spend together is becoming harder to manage, McDonald’s reminds us of something essential: it’s not the big occasions that build connections, but the little moments we share.
And sometimes, all it takes is a visit to McDonald’s to turn an ordinary day into a moment that matters.
 
Family, a value embedded in the brand’s DNA.

McDonald’s has always been a special place: a space where generations come together, cross paths, and grow up together.
From the first Happy Meal™ to “grown-up” menus, the brand accompanies every stage of life.
The brand makes it a point of honor to bring this restaurant heritage to life and help it grow, allowing families to gather around a convivial meal and share a moment where they are together and happy to be so.

“McDonald’s is for sharing with the family”: a truth revisited.

With its new campaign, McDonald’s France reaffirms a simple and universal truth: McDonald’s is for sharing with the family.
At the heart of the campaign is the film “Bear with me,” produced as a live-action film with Quad and Illogic Studios. It follows a bear willing to do anything to put a smile back on a rabbit’s face. A stroll through town, little gestures of kindness… and one essential stop: McDonald’s. Until we discover that these characters are none other than a father and his daughter, represented by the emojis that embody them when they communicate with each other on their phones.
A simple, spot-on twist that reveals the tenderness of the family bond—and the place these shared moments can hold within it.