Rösti
McDonald's
GET READY FOR A TREAT, WITH McDONALD’S AND TBWA\PARIS.
Starting April 21, 2026, McDonald’s France will offer a new limited-time burger lineup: Rösti. Iconic big burgers—the 280, the McExtreme, and the Big Tasty—will be joined by a Rösti, aka a potato patty that’s crispy on the outside and melt-in-your-mouth on the inside.
To accompany the launch of this new Rösti line, McDonald’s France, in collaboration with TBWA\Paris, is unveiling a 360-degree campaign built around a simple idea: faced with such a generous burger, some people inevitably end up being a little generous themselves.
While at McDonald’s, people usually don’t like to part with their fries or take a bite, here our actor, well-fed, discovers he has a generous spirit.
The film adopts the style of a subtle comedy, where the humor relies on elegant, almost subdued lighting, portraying the giver as a saint—a good and generous man to his friends, who shares his fries and even offers them his last Chicken McNuggets™.
The campaign is being rolled out on TV and in-store, on billboards, on social media, and in restaurants.
