Back To Discount

Back to discount: because the strength of discount is knowing how to stay discount!
This is even truer for DUPES.
And neither ALDI nor TBWA\Paris will say otherwise.


By offering DUPES for a long time now, ALDI has clearly understood the aspiration of the French to consume differently: it's all about being clever and no longer paying full price for a similar result. And what used to be seen as a shameful practice - buying cheaper alternatives - is now valued and even celebrated.

In fact, every arrival of an ALDI DUPE becomes an event in stores and, in turn, on social networks: "hurry up, the new ALDI DUPE has just arrived! The collateral effect is that these same DUPES quickly run out of stock and end up on second-hand websites where they are offered at much less discounted prices than they were originally...

So, to satisfy the die-hard fans of ALDI DUPES who have been clamoring for them on social networks, TBWA\Paris came up with a digital activation to re-propose the famous ALDI blowing brush at its original price: €29.99.

Because the strength of discount is knowing how to stay discount!