All the way!
ALDI
Still focused on communicating its "best quality at discount prices" positioning, ALDI is turning to video to better express the taste quality of its products.
The result is a series of light-hearted, no-holds-barred comedies designed by TBWA\Paris. The films feature the literally ecstatic reactions of characters tasting ALDI products: a woman cradles a Romans lunette like a baby, a mother gives her pâté an Eskimo kiss and a young girl applauds her potato potato chips.
Each actor/taster "plays it up" with every mouthful, and when the voice-over reminds us that this taste quality is also available at a discount price, all the protagonists are drawn into a joyous, unbridled choreography.
It's also a way of celebrating the fact that ALDI is the most awarded retailer in the "Flavors of the Year 2025" competition, with 70 award-winning products - 57% of which cost less than €2.50.
Broadcast from April 14, 2025.
