Cetelem French Kiss

Cetelem, with its partner TBWA\Paris, is launching a new advertising campaign and reaffirming its commitment to "making a better everyday life accessible to as many people as possible".

For French households, improving their daily lives is an essential investment. Whether it's to fit out their home, replace household appliances, improve energy efficiency or finance their mobility, Cetelem offers financing solutions to make these projects easier.

In line with its new brand platform launched in September 2023, Cetelem sees consumption as a way to live life to the full and participate in society. True to its ambition, Cetelem positions itself as a budgeting partner at the service of consumers. So, with Cetelem, "your everyday life has a bright future ahead of it".

The campaign developed by Cetelem with TBWA\Paris puts the consumer at the heart of the comedy, in keeping with the brand's humorous DNA.

Directed by Bine Bach, this resolutely offbeat campaign exaggerates the consequences of a lack of furniture or household appliances in an apartment during a romantic evening, playing down the situation.