Air France Holidays

Air France holidays, you deserve a good vacation.
To promote this new offer throughout France, Air France is unveiling a unique advertising campaign created by Aura by Omnicom.

According to an OpinionWay survey for Air France carried out among a representative sample of the French population*, 72% of French people currently feel the need to "disconnect", and 61% consider that taking a vacation is the best way to reward oneself for all that has been achieved during the year.

Valuing this need for disconnection from a hectic daily routine punctuated by alarms, calls, meetings and notifications, the campaign invites us to reward ourselves with a good vacation at the best price. In a nod to the French artistic movement of pointillism, the icons of the applications used daily in both professional and personal life come together in a multitude of colorful dots to create the ideal vacation destination.

Four visuals eventually appear, illustrating different types of vacation, such as paradise beaches, city breaks, tropical breaks or relaxation in a hotel with a swimming pool.
Deliberately different from Air France communications, this campaign aims to target a new clientele through the creation of a dedicated brand.

It includes TV sponsorship of the program Quotidien every evening from January 6 to 31, 2025, and billboard advertising in metros and major French cities such as Paris, Bordeaux, Lille, Lyon, Marseille, Nice, Nantes, Strasbourg and Toulouse. The campaign is complemented by a digital campaign featuring event formats on selected websites such as lemonde.fr.