Engineered for Whatever
Columbia
COLUMBIA - ENGINEERED FOR WHATEVER
September 2025
Developed by London-based creative agency adam&eveDDB, this new Columbia campaign is
deployed worldwide, with TBWA Paris handling the adaptation for France.
This campaign highlights the robustness of Columbia's technical equipment, designed to
cope with the most unpredictable outdoor conditions.
In keeping with the irreverent spirit of the
brand in the 80s and 90s, the tone of this campaign is deliberately at odds with
the codes of the category. It's all about lightness, humor and connivance, with catchphrases that
shake things up a bit, and enhance the bold and sometimes absurd visuals.
Broadcast since September 15, 2025 on all channels.
