Last to Legends
Nissan
THE MUST-SEE NEW DOCUMENTARY TO ADD TO YOUR WATCHLIST IS FINALLY AVAILABLE!
"Last to Legends"—directed by Nissan & Nissan United—tells a true story of resilience.
Nissan and Nissan United are making waves this January with their latest brand documentary. Have you heard of Formula E? Nissan presents an intense, fast-paced documentary dedicated to their latest World Championship title in this series.
But the result is far from what you’d expect: no pretentiousness here—just a sincere, touching, and honest look at themselves. In front of Romain Staropoli’s camera, the Nismo team once again defies the ordinary and retraces its journey, reflecting on the decisions that took them from last place to the status of an official legend in this sport.
Between successive defeats and the split with their star driver Oliver Rowland, the team had to ask the right questions and make the right decisions. The 12-minute documentary “Last to Legends” reveals how Nissan found the formula for success. Spoiler: resilience plays a key role.
With this campaign, Nissan United and TBWA\Paris offer us a true masterclass in leveraging communication ecosystems: from long-form brand content to CRM, via the website and social media activations.
WATCH THE DOCUMENTARY BELOW.
