Nicknames

To mark a month dedicated to loyalty, Auchan and TBWA\Paris are unveiling a new advertising series to celebrate its Waaoh! program.

On June 22, the brand is launching a heartwarming and offbeat campaign featuring consumers who are passionately attached to the brand and its everyday products.

With four new films directed by Julie Navarro (BIG), Auchan highlights the benefits of its loyalty program and its generosity.

Through these four films, Auchan showcases the exclusive benefits of the Waaoh! program and humorously illustrates just how far brand loyalty can go when a brand truly supports its customers’ daily lives.

When loyalty to Auchan becomes a habit… then an affectionate obsession.

With this new campaign, Auchan imagines consumers so captivated by its private-label products that they become, almost in spite of themselves, tenderly obsessed with them.

The creative concept is based on a gradual and humorous shift: everyday nicknames gradually give way to the names of Auchan products. “My darling,” “my sweetheart,” or even “my kitty” thus become “my old-fashioned potato chips,” “my day cream,” “my preservative-free pet food,” or “my organic fruit puree,” used to refer to a loved one, a pet… or even a future baby.

Through these offbeat scenarios, the campaign illustrates a simple idea: when a brand truly understands its customers’ expectations, habits, and needs, it naturally ends up playing a special role in their daily lives.

Waaoh!: a program designed to reward everyday loyalty

With the Waaoh! loyalty program, Auchan offers a simple and generous system: customers enjoy a 10% discount on hundreds of everyday Auchan products, both in hypermarkets and on auchan.fr.
With no limits or restrictions, the Waaoh! loyalty program rewards every purchase, every shopping cart, and every act of loyalty. It’s a program designed to provide long-term support for customers in their daily shopping and to thank those who choose Auchan day after day.