Office Delivery
McDonald's
WITH ITS NEW “OFFICE DELIVERY” CAMPAIGN, MCDONALD’S IS ADDING OFFICE DELIVERY TO THE LIST OF ESSENTIAL SERVICES.
A campaign designed for the office, from the office, using the language of the office.
While delivery is instinctively associated with home, one reality has until now been too often overlooked: more than 30% of lunches are eaten at work. Yet no player in the sector has capitalized on this.
McDonald’s therefore decided to tackle the issue, like a good colleague, using a tool that all employees know by heart: the office printer/scanner.
The concept is simple: place McDonald’s products on the copier’s glass, scan them, then send them directly from that same scanner to the inboxes of over 235,000 workers.
The result: McDonald’s visuals in their most “office-friendly” form. A way to talk about delivery in the visual language of the workplace: that of scans, printouts, emails, and documents opened between meetings.
With Office Delivery, McDonald’s redefines lunch breaks with a clear reminder: get it delivered to the office.
Conceived by us as a lighthearted, fast-paced, and highly contextual campaign, the initiative allowed the brand to make its way into offices with the right tone, simple execution, and a campaign perfectly aligned with its theme.
All of this through a mechanism almost as simple as what you receive today: an email.
With Office Delivery, McDonald’s reminds us that a good idea doesn’t always require a big budget. Sometimes, all it takes is pressing the right button.
