Smoky Ranch

SMOKY RANCH, THE LATEST GEM FROM McDONALD'S

Get out your bandanas, cowboy boots, and favorite fringed jacket. After hitting the catwalks, social media, and your own wardrobe, cowboycore is now making its way into saloons... er, McDonald's restaurants.

That's right, McDonald's France has jumped on the bandwagon and launched its new "Smoky Ranch" range, available in restaurants since February 10 as a limited edition.

To accompany this launch, we have launched a 360 campaign that gallops through this reinterpreted cowboycore universe. Far from the clichés of yesterday's westerns, the campaign pays tribute to the modern western universe, with its boots firmly planted in today's culture.

The campaign is being rolled out on TV and VOL, in print, on social media, and in POS advertising. And this is just the beginning. An exclusive activation could well appear on McDonald's France's TikTok. Stay tuned.