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TOUT FAIRE® and TBWA\ are launching the new season of “C’est du Pro.”
The edutainment program is becoming a media brand dedicated to artisans.
Since 2023, “C’est du Pro” has established itself as the must-see show for construction tradespeople, with three highly successful seasons.
In 2026, the program will evolve into a true omnichannel media brand, present throughout the network’s entire communications ecosystem.
An increasingly popular series
The numbers confirm this engagement: 11 million cumulative views, 2.3 million in 2025, and a 32% increase in average time spent on the content.
Thanks to its accessible tone, educational approach, and real-world focus led by Charlène Bonnepart, this educational web series has built a loyal community seeking practical advice and concrete insights from real-life experiences.
In 2026, “C’est du Pro” becomes an omnichannel media brand
More than just a web series, “C’est du Pro” is now a full-fledged media brand serving tradespeople and the entire TOUT FAIRE® ecosystem.
This evolution translates into a strengthened presence across all of the network’s touchpoints: social media platforms, editorial content, the website, YouTube, and in-store visibility. The goal is to extend the reach of the episodes, increase opportunities for interaction with professionals, and offer useful, inspiring, and accessible content wherever tradespeople engage with TOUT FAIRE®.
A format redesigned for today’s audience
A major new feature this season: “C’est du Pro” fully embraces the conventions of video platforms and social media.
A faster pace, enhanced storytelling, on-the-ground immersion, more dynamic sequences, and a greater presence of guests: everything has been designed to meet the new ways people consume content on YouTube, Instagram, Facebook, TikTok, and LinkedIn, while retaining the DNA that made the show a success.
This evolution allows TOUT FAIRE® to offer a more engaging experience that better meets the expectations of tradespeople, whether they’re watching episodes on their job sites, at their businesses, or in retail locations.
A showcase for industry partners and experts
This new season also reaffirms “C’est du Pro’s” mission to highlight the expertise of the TOUT FAIRE network as well as the know-how of its industrial partners.
Each episode will feature guests and leading industry experts who will share their vision, present innovative solutions, and provide concrete insights into industry trends. Furthermore, TOUT FAIRE® remains committed to demonstrating its hands-on, community-focused approach, embodied here by the segment “J’irai construire chez vous” (“I’ll Come Build at Your Place”), which follows the daily relationships forged with tradespeople by visiting their job sites.
4new episodes in 2026
This new season will feature 4 brand-new episodes airing throughout the year.
Thefirst episode went live on June 3 and marks the official kickoff of this new adventure. True to the spirit of the series, it combines expertise, practical advice, and an in-depth look at the issues driving the industry.
Through this new season, TOUT FAIRE reaffirms its commitment to being much more than just a building materials distributor: a dedicated partner to tradespeople, capable of informing, supporting, and inspiring them as they navigate the changing landscape of their trade.
