Fashion Krys

ON THE OCCASION OF #FASHIONKRYS, THE KRYS BRAND TRANSFORMS PARIS INTO A CATWALK WITH A STYLISH OPEN-AIR FASHION SHOW!

As every year, Fashion Week brought together the biggest names in fashion and a select few in Paris.

"At Krys, you set the trends!"

But for Krys, fashion is expressed everywhere and above all by everyone.

Starting with everyday fashion. So rather than organizing a private showroom to present the trends for 2025, Krys closed Fashion Week with Fashion Krys for the second year running. This event was open to the general public to showcase the latest collections from Signature Krys and major brands, as well as those who wear them.

To do this, this year the brand took over the famous Korean photo booth 4CUTSTUDIO in the heart of Paris, offering everyone the opportunity to pose and become true fashion icons. In one afternoon, more than 250 people and numerous influencers and content creators, includingAnaisMakeup,VoguebyMalek,Listeningmax,My.cmr,Cyrilcrca,Ib.musik, and
, took part in Fashion Krys.

It's just one step from being a passerby to a fashion icon!
Bold styles, unique looks, and above all, a big surprise: all the participants in the event would be projected throughout Paris.

Passersby were able to take part in the game of visagism and photo shoots and leave with their best poses from the event. But what they didn't know was that they were about to become the new faces of Krys! As soon as they stepped out of the photo booth, their faces were already on display in the most iconic locations in Paris, usually the epicenters of Fashion Week, in stores, and widely shared on social media.

A real craze on social media and in the streets
An immersive activation putting individuality and self-expression at the heart of fashion.

An engaging format that racked up more than 16 million views after the first week of the campaign.

Video 1:https://www.tiktok.com/@krys.officiel/video/7483561827629042966?lang=en

Video 2:https://www.tiktok.com/@krys.officiel/photo/7489081738224880918?lang=en

Video 3:https://www.tiktok.com/@krys.officiel/video/7490876859903741206?lang=en

A true democratization of fashion, sporting the essential accessory: sunglasses, where everyone could improvise as a style icon.

Isabeau de La Tour, front row at the open-air fashion show
Influencer and content creator Isabeau de LaTour was present at the event and shared her experience with her community. Through videos and immersive stories, she captured the excitement of Fashion Krys, experienced Krys's visagism, and highlighted the most striking looks and frames. This additional visibility reinforced the impact of this activation.

A fashion show accessible to all
In an industry often perceived as exclusive, Krys reminds us that fashion and style belong to everyone. During Fashion Krys, all the latest eyewear trends can be found in stores.