McDonald's moments

McDonald’s Moments are back with TBWA

Through its McDo+ app, McDonald’s France allows its customers:

To receive a variety of promotional offers,
To earn loyalty points and redeem them for rewards (food, collectibles, etc.)

Generosity at the heart of genuine family moments

To highlight these benefits, the “McDo Moments” campaign, launched in 2025, is expanding with two new films. A new collaboration with director Antoine de Bary, where humor stems from real-life situations, directly inspired by French people’s habits with the brand.
 
From an endless battle between siblings over a free McFlurry™ to the dreaded announcement of “Dad’s cooking!”—enough to dampen any appetite—McDonald’s takes us back to these moments in life, where insight and relatability are at the heart of the storytelling.
 
Because, at the end of the day, McDonald’s isn’t just about what’s on the table, but also about the moments of life that unfold around it.