McDonald’s Celebrates Its Frozen Desserts

With McDonald’s and TBWA\Paris,
any occasion is a good one for a McFlurry® or a Sundae.

While ice cream is usually enjoyed seasonally, McDonald’s is the exception. Enjoying a McFlurry®, a Sundae, or a Milkshake isn’t just about sunny weather—it’s also about your current state of mind. We treat ourselves to a frozen dessert because we have something to celebrate. Or because we need some comfort. So in reality, no matter what happens, any occasion is a good one to enjoy a frozen dessert.

To illustrate this universal truth, McDonald’s and TBWA\Paris are unveiling a new campaign highlighting a variety of similar yet completely opposite situations—both of which call for a McDonald’s frozen dessert: Sundae, McFlurry®, and Milkshake.
A poster campaign that plays on mirrored taglines, where a subtle nuance is all it takes to humorously turn a situation on its head.

This new campaign will be rolled out across various media channels (billboards, social media, DOOH) and celebrates the spontaneous, universal joy that McDonald’s frozen desserts bring, all year round.