FLEA MARKET
McDONALD'S
40 YEARS OF HISTORY ON THE SPOT, TO TAKE AWAY AND TO BARGAIN-HUNT.
40 years! 40 years of BDDP, now TBWA\, supporting the development of one of the most iconic brands in French daily life: McDonald's
40 years of creativity, ideas, must-have campaigns, encounters, challenges and growth...
An event to match this anniversary.
To celebrate and highlight this shared history, we look forward to seeing you at the Marché Paul Bert Serpette in Les Puces de Saint-Ouen, 18 rue Paul Bert 93400, on November 22 and 23.
The temple of China and vintage will host our Flea Market TBWA\ x McDonald's, an ephemeral pop-up store created for the occasion, offering an immersion into 40 years of shared history.
A place filled with iconic objects from yesterday and the day before, advertising posters, vintage furniture and a collection created specifically for the occasion.
And because our history is also linked to that of the Ronald McDonald Foundation, all profits from this operation will be reversed to it.
1985, the start of a 40-year advertising adventure.
The story began in 1985, with just 13 restaurants.
At the time, advertising said: "That's how it's done at McDonald's", and in our films, we were surprised not to have a fork to eat our hamburger.
Today, 40 years and 1589 restaurants later, the absence of a fork is a habit and "McDo", "domac" a tradition for the French.
Over the past 40 years, the brand has become an advertising and pop-cultural icon, with campaigns that have left their mark and become cult favourites.
Over the past 40 years, TBWA\ and McDonald's France have grown together as society has changed, with new consumer habits, food innovations and restaurant openings.
