Aging well at home
Biogaran
MIEUX VIEILLIR À DOMICILE
Because there's nothing more beautiful than aging at home. Aging well means continuing to live as you used to, surrounded by the things you love, in the place that's just like you: your own home.
It was this simple observation that guided us in the creation of "Mon bracelet Biogaran", a small object designed for great attentions.
Distributed free of charge in pharmacies, this bracelet accompanies seniors on a daily basis, with gentleness and simplicity. It's a kind gesture, designed to help you stay independent.
Remind you to take your medication, move around a bit, stay hydrated.
Simple, almost harmless gestures, but essential to maintaining your health. This non-connected bracelet imposes nothing: it accompanies, reassures and supports. Because aging doesn't mean giving up, it means continuing to move forward, at your own pace. This patient service was born of the same conviction: that the most useful innovation is the one that serves everyday life.
The agency also created a clear and reassuring film, explaining how the bracelet works and reminding us, with humanity, how much each attention counts. When emotion becomes a driving force for health. To bring this message to life, we created an emotional film for the general public, through the eyes of a child. A simple, curious, fearless look.
The film transforms a subject often perceived as anxiety-provoking - ageing- into a message of calm and hope.
Because talking about age is above all talking about life. A campaign for everyone. Television, digital, billboards: the campaign is deployed wherever it can touch hearts as well as minds.
It is aimed at seniors, of course, but also at their loved ones, caregivers and all those who accompany them.
Each medium becomes an invitation to take care of oneself and others. For nearly 30 years, Biogaran has been working to make healthcare accessible and humane.
With this initiative, the laboratory is pursuing its mission to make healthcare more accessible, more tangible and more caring. Because helping people to age better also means learning to live better.
