Take to the skies in style

Air Franceunveils a new brand campaign.

Five years ago, to accompany the company's move upmarket, Air France unveiled a new brand territory and a new slogan, "Fly in style." This territory supports the company's strategy of moving upmarket and its desire to raise travel standards ever higher.

This campaign, rolled out in France and internationally, is a continuation of the"Fly in style" brand platform. It reflects Air France's desire to raise travel standards ever higher.

Taking elegance to new heights

Raising the standards of travel means infusing excellence and French savoir-faire into every key aspect of the experience.

The launch of free high-speed Wi-Fi on board, new mattress toppers in Business Class for increased comfort, champagne served in all cabins... Each of the products and services illustrated demonstrates Air France's commitment to offering an exceptional experience to all its customers. By promoting excellence in every detail, the campaign highlights the uniqueness of Air France and its travel experience, both in the air and on the ground.

campaign Air France, working with the AURA by Omnicom agency, photographer Clark Franklin, and director Nans Noiron, has designed 10 new visuals and videos to reinforce its promise of elegance and illustrate its quest for excellence in every aspect of the passenger experience.

While the airline remains faithful to its blue, white, and red territory, Air France and its agency are evolving this territory to fully embrace, through a touch of red, what makes the Air France experience unique in these key areas, both in flight and on the ground.

To create these visuals, Air France enlisted the help of exceptional French artisans, who designed unique pieces specifically for each visual. These remarkable creations include a seat in the shape of the Wi-Fi symbol, a spectacular macaron illustrating the expertise of pastry chefs, and a tailor-made dress made from soft duvets, embodying the comfort of a night in Business class. There is also an hourglass armchair, evoking the suspended time in the lounges, a skirt made up of a multitude of threads symbolizing the vast network, a giant bow representing the generosity of the Flying Blue loyalty program, and a coat for two, representing the duo offer in Business Class.