The Moon Race

Winamax & TBWA\Paris take off for the Moon
with their new campaign: The Moon Race.

The leader in sports betting returns with an advertising film worthy of the greatest American blockbusters, The Moon Race, to carry loud and clear its brand signature: "The most important thing is to win".

Between emotions and reverie, this film explores a universal aspiration: to set foot on the Moon. Unlike the famous Apollo 11 mission, no rocket awaits the protagonists. They will have to rely on their own ingenuity to create the propellant that will carry them to victory.

From the very first moments of the film, the general fervor surrounding this exceptional event is palpable. The entire population has prepared, and the tension is palpable. The locals gather to admire the spectacle, while the more daring form their own teams:
The gipsy team and its heroine, who have transformed pugs into homemade cannons
Firefighters and their famous red truck turned propellant
Crazy super geeks, led by a totally mad professor
Japanese cooks who launch their champion from a fish cannon on a foodtruck
But also a mad inventor who propels himself from the roof of his laboratory with his
cannon made of leather and wood.

The sky becomes the spectacle of a frantic race and a veritable assault on the stars where the candidates are ready for anything. They weave between clouds, avoid obstacles and use their best tricks to get to the front of the line. But who will come out on top?

Romain Chassaing, who has already helmed two Winamax campaigns, has produced another explosive and spectacular show. Beyond the visual spectacle, it's a crazy musical re-orchestration of the iconic track "Still Dre" by American artist Dr. Dre, co-written with Jay-Z, proposed by TBWA\Else.

This campaign deploys a 360° media plan: TV, FLIGHT and display from August 31. From September 8, it will be accompanied by an OOH & DOOH campaign throughout France, giving French consumers the chance to discover the first poster campaign on the Moon.