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With McDonald’s and TBWA\Paris, any occasion is a good one for a McFlurry® or a Sundae. While ice cream is usually enjoyed seasonally, McDonald’s is the exception. Enjoying a McFlurry®, a Sundae, or a Milkshake isn’t just about sunny weather—it’s also about your current mood.

McDonald’s has always been an integral part of the rituals surrounding game days. During the game, football nights with friends also revolve around the brand’s iconic products, from friendly bets on Chicken McNuggets™ to immediate reactions and celebrations of the best goals. After the game, McDonald’s remains a gathering place where people replay the decisive plays, analyze their team’s performance, celebrate a victory, or share the disappointment of a loss.

To highlight these benefits, the “McDonald’s Moments” campaign, launched in 2025, is expanding with two new films. This new collaboration with director Antoine de Bary features humor that stems from real-life situations, directly inspired by how French people interact with the brand.

Shimmering water, the song of cicadas, sunsets… But also sunburn, packed parks, and mosquitoes. Summer is here—for better or for worse. But mostly for the better, thanks to McDonald’s new Crazy Summer line.

Delivery has become a major challenge for the food industry giants. And while 1 in 4 meals is eaten at the office, everyone is focusing on home delivery. So, to stand out from the crowd, TBWA\ and McDonald’s are launching “Office Delivery”—the first campaign designed entirely for the office, right in the office.

McDonald’s France reaffirms its commitment to the French market with a new campaign rooted in local life. While the French have a strong connection with certain major everyday brands, it is often at the local level that this relationship truly comes into its own. What happens close to home—what we experience and share in our immediate surroundings—matters more than what is happening on the other side of France.

At the heart of the campaign is the live-action film “Bear with Me,” produced in collaboration with Quad and Illogic Studios. It follows a bear who’ll stop at nothing to put a smile back on a rabbit’s face. A stroll through town, little gestures of kindness… and one essential stop: McDonald’s.

To coincide with the launch of this new Rösti line, McDonald’s France is unveiling a 360-degree campaign built around a simple idea: when faced with such a generous burger, some people inevitably end up being a little generous themselves.

Get out your bandanas, cowboy boots, and favorite fringed jacket. After hitting the catwalks, social media, and your own wardrobe, cowboycore is now making its way into every saloon... er, McDonald's restaurant.

We came up with a 360° campaign that showcases the craziness of McDonald's and its customers, reaffirming its iconic signature "Come as you are". 

McDonald's France has teamed up with Netflix for the release of season 2 of the phenomenon series Mercredi. A new way for the brand to reaffirm its historic promise to welcome everyone as they are, without filter or compromise, through the "We all have a strange side" campaign.

By choosing the Monsieur Madame license, McDonald's is reaffirming its commitment to offering an experience for the whole family. Indeed, Monsieur Madame is the ultimate trans-generational license, full of nostalgia for parents and teenagers, but as iconic and modern as ever for children.

Spotted in the content of Le Guide Ultime, Le Démotivateur or even posts by @LaRoutine and Emma @iammoana, the employees of Los Pollos Hermanos have aroused the curiosity of the French: what are they doing in France?

A French fry smell that throws dinner plans off course, half a burger that disappears after an innocent "Can I have a taste?", a life-saving break on the road with the kids, French fries that disappear on the way home...

After seeing the epic reactions of many celebrities invited to the CANAL+ show Hot Ones... you wanted to take on the challenge too? Now you can, thanks to McDonald's.          

Two new films, two new McDonald's stories!

The 280 and the French, a story that's been going on for over 20 years and is set to continue.

With an even more magical fourth edition, McDonald's and TBWA\Paris launch the new 2022 Christmas socks collection.

The brand represents 3 of its famous products (Big Mac, French Fries & Sundae), completely integrated into the entrance doors of different types of buildings. The idea is to show that McDonald's really does deliver... right to your door!

An explosion of flavors and colors that runs through the entire print and film campaign developed by TBWA Paris.

This campaign is based on a simple observation: it's better not to take any risks, and to rely on a sure thing: McDonald's birthdays!

To herald the return of this legendary burger, whose inspiration lies in its name, the TBWA campaign takes us back to the America that inspired the recipe.

McDonald's France has pulled out all the stops, calling on the Aardman studio (creators of Wallace and Gromit, among others) for an animated film featuring the rivalry between Farmer and Rancher.

To mark the launch of its new Crazy Spicy range, McDonald's France is revisiting its classics with products that are as gourmet as they are... spicy!

TBWA\Paris is the main advertising agency in France for the TBWA\ network, one of the world's top 10 networks (Omnicom Group), present in over 40 countries. The Paris-based agency is the third largest communications agency in the French market. We create disruptive ideas for clients such as McDonald's, Nissan, Air France, Schweppes...